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Moda Lisboa 2013

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 Within the 40. Edition of ModaLisboa, offer to the public of the possibility of capital following through film the life and work of one of the largest reference Fashion History: a powerful, provocative and ultra-talented Diana Vreeland, a woman who knew mark your time.  The sessions are open to the public (in the limit of seats available) and will be held in the auditorium of the Museum of Design and Fashion (CHANGE), in Rua Augusta 24, at 8, 9 and 10 March. Opens Friday at 19:00 with repeated on Saturday and Sunday at 18.00.  "The Eye Has to Travel" (2011) is a documentary directed by Lisa Immordino Vreeland, Bent-Jorgen Permutt and Frederic Tcheng.  Diana Vreeland (1903-1989) was born in Paris, the daughter of an American and a Scotsman, and until the outbreak of World War I in Europe lived a dream life: "We spent the summers in Venice and Deauville with everyone" , later recalled. The family moved to New York in 1914, where Diana would know, at age 18, and marrying T. Reed Vreeland, a multimillionaire banker. The Great Depression of the late 20 Vreelands forced to take refuge in London - "London is the best of Paris" is one of his most famous and quoted aphorisms. In London, Diana would open a lingerie shop that put him in contact with the fledgling world of fashion. In 1936, returning to the U.S., specifically New York, Diana Vreeland began to have a little column in Harper's Bazaar under the title  "Why Do not You" which was an immediate success. "Why is it that American women do not like the French who wash their hair blond with the remains of the children's Eve champagne?" Suggested provocative. In the publishing world, Diana Vreeland worked 25 years as editor of Harper's Bazaar (1937 to 1962), then as editor of Vogue (1962 to 1971) and invented itself as the authoritative voice of fashion when there was not fashionable any authority if you compare. The woman who hated but approved narcissism and vanity which argued that "one does not have to be born beautiful to be incredibly attractive" lived in a sumptuous apartment on Park Avenue with red walls and became an icon of New York thanks the iconoclastic boldness of his views and his vision predestined role of women in society. Coco Chanel said, for example, that "their first customers were princesses and duchesses and she wore them like secretaries and typists."  Diana Vreeland was the first person in the industry to understand that the place was fashionable everywhere. That was how he began his collaboration with the Metropolitan Museum, which became the headquarters of the largest annual parades creators Americans and Europeans, a fact that has attracted media attention in an exponential fashion, ensuring thousands of visitors to the museum and transforming it in the center of a new art world: the fashion. Diana Vreeland was the first and unmatched global authority of the fashion industry. About what to wear on diets and left us gems like these: "the blue jeans are the greatest thing since the invention of the gondola" and "lettuce may be divine but I'm not sure whether to eat."  "The Eye Has to Travel" is a documentary of 77 minutes about Diana Vreeland.  The sessions are free entry. (Within the limits of available seats)  MODALISBOA TRUST  8.9.10. MARCH 2013  COURTYARD OF GALÉ  AUTUMN / WINTER 2013/14  Official presentation of Collections Breeders Portuguese.  A joint organization of the Lisbon City Council and the Association ModaLisboa.